INTRODUCTION TUTORIAL-WHAT IS SEO ?

SEO stands for “search engine optimization” it is the gathering of systems and practices that allow a site to get more traffic from search engines(Google, Yahoo, and Bing). It helps in driving more relevant traffic to your web page, by ensuring it positions higher than competing site pages accomplish for certain search phrases and keywords.

Methods of SEO are:

Optimizing and designing a website to rank well in search engine results to get more traffic.

Enhancing the volume and nature of traffic to a site from web crawlers.

Generate a sitemap to index your website.

Working of the search engine:

Search engines are one of the essential ways that web clients find websites and it’s objective to give the best results to Internet users. That’s the reason a website with great web index postings may see a sensational increment in traffic. Everyone needs great traffic on websites, however, unfortunately, many websites show up inadequately in web search engine ranking or may not be recorded at all since they neglect to consider how search engine tools work.

There are some basic search engine principles which help to define how search engine or web index work.

1.Spider

This system downloads website pages simply like a web browser. The contrast is that a browser shows the data present on every page (content, design, and so on.) while a spider does not have any visual sections and works particularly with the major HTML code of the page.

2.Crawling

The procedure of bringing all the pages connected to a website. This assignment is performed by a software, called crawler or a spider.

3.Indexing

The method of making list for all the brought pages and keeping them in a mammoth database from where it can later be retrieved. Basically, the way toward indexing is distinguishing the words and expressions that best depict the page and assigning the page to particular keywords.

4.Database

This is the large storage region for the data that the search engine downloads and investigates. Some of the time it is known as the index of the search engine.

5.Processing

At the point when an inquiry demand comes, the search engine processes it, i.e. it thinks about the inquiry string in the pursuit demand with the recorded pages in the database.

6.Calculating Relevancy

It is probability to more than one page contains the request string, so the search engine begins computing the relevancy of each of the pages in its list to the pursuit string. There are so many methods to calculate relevancy. Each of these methods has dissimilar relative weights for basic elements like keyword density, links, or meta tags. That is the reason dissimilar search engine give distinctive query items pages for the same pursuit string.

7.Results Engine

The results engine positions pages. It figures out which pages the best match a client’s inquiry and in what order the pages should be recorded. This is done by positioning calculations of the web crawler. It takes after that page rank is a significant and intriguing property and any SEO expert is most inspired by it when attempting to enhance his site search results. In this article, we will examine the SEO components that impact page rank in some detail.

There are two ways of optimization:

On-page optimization

On-page optimization alludes to components that affect your website or Web page listing in natural search results. These components are controlled by you or by coding on your page. The case of on-page optimization includes real HTML code, meta tags, keyword position, and keyword density.

Off-page optimization

Off-page optimization alludes to elements that affect your website or Web page listing in natural search results. These components are off-site in that they are not controlled by you or the coding on your page.