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SEO stands for “search engine optimization” it is the gathering of systems and practices that allow a site to get more traffic from search engines(Google, Yahoo, and Bing). It helps in driving more relevant traffic to your web page, by ensuring it positions higher than competing site pages accomplish for certain search phrases and keywords. 

• Optimizing and designing a website to rank well in search engine results to get more traffic. 

• Enhancing the volume and nature of traffic to a site from web crawlers. 

• Generate a sitemap to index your website.

There are some basic search engine principles which help to define how search engine or web index work. 

1.Spider 

2.Crawling 

3.Indexing 

4.Database 

This is the large storage region for the data that the search engine downloads and investigates. Some of the time it is known as the index of the search engine. 

5.Processing 

At the point when an inquiry demand comes, the search engine processes it, i.e. it thinks about the inquiry string in the pursuit demand with the recorded pages in the database. 

6.Calculating Relevancy 

It is probability to more than one page contains the request string, so the search engine begins computing the relevancy of each of the pages in its list to the pursuit string. There are so many methods to calculate relevancy. Each of these methods has dissimilar relative weights for basic elements like keyword density, links, or meta tags. That is the reason dissimilar search engine give distinctive query items pages for the same pursuit string.

7.Results Engine 

The results engine positions pages. It figures out which pages the best match a client’s inquiry and in what order the pages should be recorded. This is done by positioning calculations of the web crawler. It takes after that page rank is a significant and intriguing property and any SEO expert is most inspired by it when attempting to enhance his site search results. In this article, we will examine the SEO components that impact page rank in some detail.